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The International Publishers Association’s has signed an official agreement with Emirates Airline to become its Exclusive Global Transport Partner as the Association ramps up its international programme of events.

The agreement will see Emirates play a vital role in bringing key stakeholders together at IPA’s flagship events such as its 33rd International Publishers Congress, being held in Lillehammer in May 2020 and future Regional Seminars planned for Marrakesh, Morocco and a first ever Seminar in Latin America to be announced soon.

The agreement follows Emirates sponsorship of the IPA’s Regional Seminars in Nairobi, Kenya and Amman, Jordan. The ground-breaking seminars reached hundreds of publishing professionals from the two regions as well as being the focal points for meetings between the IPA and African and Arab publishers’ associations. The Regional Seminars have underlined the potential of digital technologies, and young, dynamic entrepreneurs in the region to overcome many of the challenges of traditional publishing while also presenting an opportunity to bring a diverse range of voices and stories to the wider world.

Hugo Setzer, IPA President said: Emirates has been a valuable sponsor of our Regional Seminars in Nairobi and Amman and we’re delighted to be able to work with Emirates further to build bridges between the international publishing community and grow the love of reading around the world.

Adil Al Ghaith, Senior Vice President Commercial Operations for Gulf, Middle East and Central Asia said: “Emirates is proud to support the International Publishers Association and their work to grow the publishing ecosystem around the world. With Emirates’ extensive network, the IPA will be able to touch an even larger audience to build capacities, foster greater cultural dialogue and exchange of ideas. This sponsorship, along with our support for the Emirates Airline Festival of Literature, is also in line with Emirates’ objective to support events and organisations that enrich the lives of people in the communities that we serve and support culture and arts.”