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The Covid-19 pandemic highlighted the importance of medical publishing with some publishers in the field – notably Elsevier – making relevant content available free online for the benefit of all.
Now a new report entitled Global Medical Publishing 2021-2025 takes a look at the evolving medical publishing market which is estimated to be worth $10bn globally.
The report says: ‘Medical publishing is a $10 billion industry whose market leaders enjoy double-digit profit margins, serving one of the fastest-growing sectors of the economy. Medical publishing has a diverse set of revenue channels. In this report, the overall market and each market segment are divided into five content delivery channels: books, journals, online content, abstracting and indexing, and other activities.’
One of the most controversial areas is Open Access, a topic that arouses much passion both for and against. Open Access argues that scientific research should be able for free for everyone, for the good of all. The content producers, however, the publishers and other gatekeepers that commission content and sell it to consumers, argue that without any such revenue, they won’t be able to pay their authors.
Some see the pirate website Sci-Hub as a saviour of the scientific, technical, and medical industry; others view it as a threat to its very existence.
Global Medical Publishing 2021-2025 contains separate chapters covering the market, key competitors, and trends and forecast that include the publisher’s exclusive analysis of market size and structure; revenue and market share rankings of 10 leading global publishers; geographic market sizing for the four major regional markets: North America, Europe, Asia-Pacific and Rest of World; and the publisher’s exclusive market projections to 2025 by publishing activity.
